Vine Collective Marketing Strategy - actuation modes


Cultivate meaningful brand experiences & a community of advocates.

Companies and organizations find themselves in a continuous cycle between brand actuation modes. The VINE Brand Expression Snapshot is a strategic plan that shines a light on the gaps between you and your goals, providing clarity for where your teams should focus budgets, time, and energy. With a clear view of your organizational goals and gaps, the VINE team develops a brand strategy and execution plan for your sales, marketing, and communication teams.

Brand Actuation Modes:

Cultivating. Preparation, Research, Content Creation, Asset Building

Planting Seeds. Writing, Asset Expansion, Influencer Outreach

Fertilizing. Community Building, Advertising, Marketing, Sponsorships, Events

Growing. Planning for the Future: Reaching for the Sun, Moon, and Stars

No matter your current growth phase, VINE will assist with the actuation of your brand purpose, teach, guide, and train your team, or simply provide the plan to get started. Actuation may include some or all of the following, or any new ideas we come up with during the Brand Experience Workshop.

  • Ongoing Strategic Planning and Execution
  • Sales and Marketing Consulting
  • Corporate Identity / Logo Design / Brand Development
  • Website Design, Development, or Improvement
  • Product & Market Launch
  • Sales Collateral Design
  • Copywriting & Corporate Messaging
  • Video Planning and Production
  • Experience or Emersion Marketing
  • Other necessary marketing and design services to deliver meaningful, effective, and complete brand experiences.

With your Noble Selling Purpose as a foundation, VINE Collective will develop a brand strategy and execution plan that will build a community of brand advocates inside and outside your company walls…and a foundation for life-long customers and loyal employees.