For local businesses, brand exposure is extremely important, not just when it comes to growth, but also to survival. It’s why local SEO (search engine optimization) is so essential. Local SEO is what allows you to attract local leads like potential customers in your area who are searching for specific products and services. In the recent past, this applied to people who were roving about town looking for something to eat or to buy, but these days it’s more of a search they either do from home or via mobile with more specific intent given quarantine and social distancing rules. … Read more »
Local SEO Primer: Why you need Google My Business
