Local SEO Primer: Why you need Google My Business

Colorful City Map Graphic

For local businesses, brand exposure is extremely important, not just when it comes to growth, but also to survival. It’s why local SEO (search engine optimization) is so essential. Local SEO is what allows you to attract local leads like potential customers in your area who are searching for specific products and services. In the recent past, this applied to people who were roving about town looking for something to eat or to buy, but these days it’s more of a search they either do from home or via mobile with more specific intent given quarantine and social distancing rules. … Read more »

Leadership | Reflect + Realign: Restart your business for success

Person Writing On A NotePad

Have you been feeling like you’re constantly running into obstacles lately? 2020 started out with a bang and the bombs have been dropping ever since. You may not have control over what is happening in the world but you do have control over how you manage your thoughts, your business, your employees, and your relationships. This time of turmoil may be the greatest opportunity you have for success. Don’t let it pass you by, but don’t over control or complicate it either. These three steps will be your secret to ongoing success, no matter the outside circumstances. 1. Reflect To… Read more »

Leadership | Planning Your Day Differently

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How do you plan for your day when all of your plans went out the window with the pandemic shut down? You can’t expect yourself to keep on going the same way you were before shelter in place, homeschooling, and never-ending stay-at-home-parenting. It’s okay to wake up and wonder, “what the fuck am I going to do today?” It’s okay to not have a plan yet. It’s okay to be totally annoyed by all of the messages telling you to pivot, think differently, and keep hustling.  Here’s the truth, only you know what’s best for you, your business, and your… Read more »

Marketing Automation Review: HubSpot

Note: This is the first in a series of marketing automation reviews that are coming once a week for the next 6 weeks (including this one!). I’ll be covering HubSpot, Pardot (Salesforce), Keap (Infusionsoft), SharpSpring, and MailChimp. If there are any other platforms you want me to add to the list, just let me know! Marketing automation tools are, right now, more important than they’ve ever been but…what are they and how do they improve your business, your processes, and help you grow your business? In this post, we’re going to discuss what marketing automation tools are and what they… Read more »

Leadership | How do you lead when you’re feeling uncertain?

Can we all just give ourselves a break? The world feels different right now; unsafe, uncertain, and that puts a lot of strain and stress on our executive functioning skills. It’s challenging to continue to stay focused, centered, or grounded in the midst of extreme uncertainty. So maybe it’s okay that you can’t seem to get yourself out of bed before 7 am, stick to your daily routine, or stay motivated to complete your work. Maybe it’s perfectly fine if what you do right now is let yourself feel the heaviness of uncertainty. Leadership in the time of uncertainty isn’t… Read more »

COVID-19: Survival Tips for Small Businesses

If anyone had asked three months ago if business leaders’ knowledge of epidemiology would play a critical role in their understanding of the American economy…well, there would have been both confused faces and nervous laughter. But, here we are. Businesses of all sizes, from StartUps to SMBs to Enterprise are all feeling the economic ripples of the current global pandemic. The US has fast become the top country for new cases and cities across America are simply shutting down in order to help “flatten the curve.” This does not bode well for businesses and the economy. With politicians fighting over… Read more »