My Resolution Is More Challenging Than Yours

Steph Silver, Radical Honesty, Creekhaven Wimberley

Radical Honesty and Asking for Help It’s not a new year’s resolution. It’s a lifetime resolution. I, Steph Silver, resolve to practice radical honesty with myself and others and to ask for help. I am generally a very honest and open person (I literally wrote and published my life story) so this may not sound like a big deal but it is. I don’t keep a lot of secrets. I tend to put everything all out on the table most of the time but these past few years have been a doozy and not everything went down as planned…in fact,… Read more »

4 Ways Purpose Will Improve Your Profit

Purpose changes profit

By Steph Silver, President and Director of Brand Experience at Vine Collective for Breakaway PR, published on November 14, 2023 When you think of a purpose driven business, do you think of a non-profit? Do you envision someone who works tirelessly, yet is drastically underpaid, leading a team of well meaning kids just out of college and relying on volunteers for the crunch times and main fundraising initiatives? There are plenty of those out there but did you also know that some of the most profitable businesses are driven by purpose? Kendra Scott has donated over $50 million dollars to causes supporting… Read more »

HR is your best marketing tool

human resources and branding

Why HR for branding & culture? Okay, hear me out. I know that most people only work with the human resources department a few times throughout their career but what if I told you that they are the gateway to everything that matters in your organization? What if I told you that your HR team determines the success or failure of your business, the development of your products and services, and the direction of your brand? According to, “Human Resources [is] a critical piece to the branding process. From recruiting the necessary talented workforce to retaining high-performance employees, HR… Read more »

Transform & Thrive

Transform your business and Thrive

Ever wonder why certain companies seem to not only survive a downturn but even thrive? Some may say it’s luck or fortuitous product development. If you’re in the camp that thinks it’s luck you’re missing the big picture and a key opportunity to be in the winning position to thrive when the going gets tough. Either way, it’s never too late to improve your organization, transform it into a powerful machine, and thrive in good times and in bad. Leadership. Systems. People. Engagement.   Leadership You know that great leadership is the key to a long-lasting successful business. But what… Read more »

Your brand exists in the world

Brand in the world, Vine Collective

Your brand is your baby. It came from you and it still comes from you! The Big Idea It was a brilliant point of insight and inspiration! You figured out how to do it better, faster, or make a bigger impact. After staying up all through the night to write it out, making sure you aren’t crazy, you then muscled up the courage to tell people about your big idea. Some were excited, some didn’t understand, and some thought it was too big of a risk for you to attempt…and the idea persisted. The Building Whether you had people on… Read more »

Local SEO Primer: Why you need Google My Business

Colorful City Map Graphic

For local businesses, brand exposure is extremely important, not just when it comes to growth, but also to survival. It’s why local SEO (search engine optimization) is so essential. Local SEO is what allows you to attract local leads like potential customers in your area who are searching for specific products and services. In the recent past, this applied to people who were roving about town looking for something to eat or to buy, but these days it’s more of a search they either do from home or via mobile with more specific intent given quarantine and social distancing rules. … Read more »