Where To Look For Your Greatest Year Yet

Posted on December 5, 2018

Colleagues High-Fiving Each Other

Are you ready to have the best year of your life? If not, I’m truly sorry. If so, let’s get to work! This post can be used for your business and marketing year, or your personal…I suggest both. Look In for Strength & Fear What are your greatest strengths? I’m not talking about your dead lifts, or even about the skills you would list on a resume. Your greatest strengths are those that allow you to truly connect and bring joy and passion to yourself and others. Yes, this is meant for your business, leadership, marketing, sales AND yourself?… The… Read more »

5 Key Steps to Igniting Massive Change

Posted on November 22, 2018

Blue Artistic Design

Happiness = Progress It’s human nature that stagnation causes anxiety, depression and guilt. We are creatures that require growth and movement and this is one of the many things that has propelled our species to do extraordinary things. However, it can get difficult to maintain forward movement in your life and your business. Here are the key steps that will ignite sustainable, massive change in your business. Close your Eyes and Hope for the Best This is not a joke. You can’t end here, but you must begin here. Find a quiet place, close your eyes, breath deeply, and visualize… Read more »

Find Your Passion

Posted on August 19, 2018

Person Gazing at the Milky Way

The sign at the street, the ding of the bell, the scent of the air when you first walk in. Whether filed into the subconscious, or fully recognized by the conscious mind, these and all other interactions with your business combine to create the collection of perceptions that form the entirety of your brand. A lot of large franchises and chain restaurants understand this concept better than most organizations. They’ve done their homework and create processes and instructions for every element of the brand that they are able to control because they want their customers to have the same experience… Read more »

Your Brand is a Collection of Perceptions

Posted on August 18, 2018

Ceiling Glass Reflections

The sign at the street, the ding of the bell, the scent of the air when you first walk in. Whether filed into the subconscious, or fully recognized by the conscious mind, these and all other interactions with your business combine to create the collection of perceptions that form the entirety of your brand. A lot of large franchises and chain restaurants understand this concept better than most organizations. They’ve done their homework and create processes and instructions for every element of the brand that they are able to control because they want their customers to have the same experience… Read more »

Creating Meaningful Brand Experiences

Posted on August 3, 2018

Meaningful brand experiences

Human beings spend most of our lives looking for meaningful relationships. We crave them from our parents and family members the moment we’re born, we work to cultivate them as friendships as we grow to become adults, and there are multi-billion dollar companies formed around creating meaningful romantic relationships. Why is it, then, that most businesses create shallow or false relationships? Relationships that are one-sided and serve to achieve short-term goals? Foster Life-Long Customers When organizations seek to understand people at a human level and figure out what motivates them, they foster life long relationships, not just short-term customers. As… Read more »