4 Ways Purpose Will Improve Your Profit

Purpose changes profit

By Steph Silver, President and Director of Brand Experience at Vine Collective for Breakaway PR, published on November 14, 2023 When you think of a purpose driven business, do you think of a non-profit? Do you envision someone who works tirelessly, yet is drastically underpaid, leading a team of… Read more »

Local SEO Primer: Why you need Google My Business

Colorful City Map Graphic

For local businesses, brand exposure is extremely important, not just when it comes to growth, but also to survival. It’s why local SEO (search engine optimization) is so essential. Local SEO is what allows you to attract local leads like potential customers in your area who are searching… Read more »

Marketing Automation Review: HubSpot

Note: This is the first in a series of marketing automation reviews that are coming once a week for the next 6 weeks (including this one!). I’ll be covering HubSpot, Pardot (Salesforce), Keap (Infusionsoft), SharpSpring, and MailChimp. If there are any other platforms you want me to add… Read more »

COVID-19: Survival Tips for Small Businesses

If anyone had asked three months ago if business leaders’ knowledge of epidemiology would play a critical role in their understanding of the American economy…well, there would have been both confused faces and nervous laughter. But, here we are. Businesses of all sizes, from StartUps to SMBs to… Read more »

How Do I Grow a Thriving Business?

Photograph with text overlay saying "The Answers Start From Within."

Every business owner and manager asks themselves some version of this question on a regular basis – or they should. The first step may be to open your browser in incognito mode so that no one will know that you’ve asked Google how to grow your business. I… Read more »