4 Ways Purpose Will Improve Your Profit

Purpose changes profit

By Steph Silver, President and Director of Brand Experience at Vine Collective for Breakaway PR, published on November 14, 2023 When you think of a purpose driven business, do you think of a non-profit? Do you envision someone who works tirelessly, yet is drastically underpaid, leading a team of… Read more »

HR is your best marketing tool

human resources and branding

Why HR for branding & culture? Okay, hear me out. I know that most people only work with the human resources department a few times throughout their career but what if I told you that they are the gateway to everything that matters in your organization? What if… Read more »

Transform & Thrive

Transform your business and Thrive

Ever wonder why certain companies seem to not only survive a downturn but even thrive? Some may say it’s luck or fortuitous product development. If you’re in the camp that thinks it’s luck you’re missing the big picture and a key opportunity to be in the winning position… Read more »

Your brand exists in the world

Brand in the world, Vine Collective

Your brand is your baby. It came from you and it still comes from you! The Big Idea It was a brilliant point of insight and inspiration! You figured out how to do it better, faster, or make a bigger impact. After staying up all through the night… Read more »

Human Centered Design

Sketch Notes

What makes a “good design”?  Is it pretty, cool, trendy? Some claim to know good design when they see it. Others think that as long as it gets the concept and details across, it’s doing the job. Throughout my career I’ve seen some companies balk at the price… Read more »